Home technology professionals, builders, architects, and interior designers agree: the barriers to entry in the residential low-voltage market are too low and there are too many disreputable firms taking business away from quality integrators.
With no third-party rating or endorsement system to classify and certify integration firms, consumers often make decisions based on price alone, which leads them to become cynical and distrustful when the result is not what they expected. Homeowners and builders often become frustrated with their home technology systems, blame the manufacturers, and request their next project include “less technology.” Though this harms the entire industry, it hits technology integrators the hardest. That is what the HTA intends to resolve, as a complementary certification that differentiates integrators and validates their offering.
The HTA seeks to end these challenges with a rigorous certification process designed to enhance the technology experience for consumers and give high-quality, HTA Certified integrators the leading edge in the marketplace.
Corey Moss and Katye McGregor Bennett, CEO|Chief Strategist at KMB Communications talk with Josh Christian, Director of Certification at Home Technology Association (HTA) and Jason Voorhees, President at Cantara.